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NOW LEASING |
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grand
central terminal |
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new
york, new
york |
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In 1989, Williams Jackson Ewing was selected by the MTA to develop the master plan for Grand Central Terminal. The eighty-five year old building had been landmarked but was rapidly deteriorating. Known more for its crime and transient housing, most of the station's luster had been glazed over by pollution and misuse and the surrounding neighborhood was in no better condition. Their vision was to create a public place in New York City's most recognizable landmark, comprised of a unique blend of retailers, a fresh food market, shops, cafes and restaurants. In 1994, after a national competition, WJE and co-developer Jones Lang LaSalle were awarded the rights to redevelop the world's most famous railroad terminal. Through Grand Central Terminal Venture, WJE developed and executed the retail concept and program for the historic property. WJE conceptualized, merchandised, leased and opened 100+ stores and restaurants, including some the City's best talent. Out of a total 170,000 SF of retail space, WJE created 60,000 SF of previously dormant space in the balconies and basement, adding more retail value and income for the owners and additional usable space for the public. The Vanderbilt Hall Holiday Fair, the Dining Concourse, and Grand Central Terminal Market all set new standards for merchandising and leasing. The project incubated businesses now considered to be among of the City's finest. By securing the best New York restaurants and one-of-a-kind shops, Williams Jackson Ewing has been able to create a project that reflects the tastes and needs of New Yorkers, draws visitors from around the world, preserves historic status and creates a sense of place for the property. The building is now a crown jewel for Midtown Manhattan and serves as a monument to the renaissance of urban America. GCT Venture has been awarded The Preservation Honor Award from The National Trust for Historic Preservation and a Presidential Design Award from the U.S. Federal Government. Today, the Terminal is a shining monument for Manhattan and a beloved amenity for the surrounding community. Williams Jackson Ewing continues to lease the project, continually fine-tuning to maintain the retail mix's freshness and unpredictability.
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